ART EFFECTS: WHY GO TO A MUSEUM? OPEN HOUSES FOR LUXURY PROPERTIES HAVE BECOME THE NEW ART EVENT AS GALLERIES PROVIDE MAJOR ART WORKS TO DISPLAY AND SELL.

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Who needs art museums when you can just go to an open house?

Luxury real estate agencies are now coordinating with art galleries to display and sell original pieces during home showings. For the agencies and the galleries involved, it’s a double-win setup that augments the appeal of crème de la crème houses and gives buyable art monied exposure. 

The developers of a renovated property in Pacific Palisades staged the residence to feature Picasso sketches, Ethan Murrow drawings and works by David Hockney and Donald Sultan.

The artwork, which referenced some element of Western imagery, played to the appeal of buyers attached to the brand of California, Jaman Properties principal Janus Cercone told the L.A. Times.

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Keith Kaplan

CalBRE #01933707
Sothebys International Realty
9255 Sunset Blvd.
West Hollywood, CA   90069

keith.kaplan@sothebyshomes.com

310-646-7791

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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