STRATEGIES FOR SELLING: THE ART OF STAGING

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When Darren Schaeffer put his Beverly Hills home on the market, he kept his Cabo San Lucas-inspired furniture in vivid purples and greens and continued to display his personal photos. He didn't give a thought to home staging.

"I had plenty of furniture. Why would I move my furniture out just to move new furniture in again?" said Schaeffer, 50, a pharmaceutical distributor and former owner of the now-shuttered Friars Club in Beverly Hills.

But after the home was months on the market without any offers, his agent called in professional home stager Anna Marshall of MDG Estates.

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Keith Kaplan

CalBRE #01933707
Sothebys International Realty
9255 Sunset Blvd.
West Hollywood, CA   90069

keith.kaplan@sothebyshomes.com

310-646-7791

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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